Cake making and decorating has become a huge pursuit in recent times, especially since reality television programmes such as Cake Boss, Ace of Cakes, and the Great British Bake Off have arrived on screens. More and more people are developing a love of baking and decorating, and some even want to turn their hobby into a business.
What to Consider...
The first thing to do if you are serious about setting up a cake baking or decorating business is to register with your local council. You will need to complete a food hygiene course; this can be researched online. Many local councils offer free places on these courses, so ask when you register.
You may have a flair for baking or cake decorations, but this does not mean you do not need to practice. The more you practice, the better your cakes will be; as well as this, you can pick up new skills along the way. Research new techniques and tools that will make the job easier and more professional. There is a wealth of information online if you are prepared to put in the time and effort to do your research.
Most bakers who have made it big have a niche that they have developed. You may find that your speciality is making a cupcake or big celebration cakes for special occasions such as weddings, anniversaries, and birthdays. If so, you should concentrate on focusing on this as much as possible and developing your brand around it. If you want to stand out from the competition, you should try to incorporate something different and unique so that customers will remember your business above everyone else’s – and remember presentation is key, so take some time to master the use of cake decorating equipment & cake stands.
Market research is critical. You need to find out what types of cakes sell and for how much. You do not want to be more expensive the competition and price yourself out of the market. Nor do you want to sell too cheaply as doing so will see you out of business in no time. Learn what a fair price is and then set your prices accordingly.
Spend time developing recipes and new flavours (using sugarcraft) that customers will love and identify with your business. Make sure you have a few good recipes that you excel at and then spend your free time developing new recipes to add to your menu.
Take the time to research the best places to buy your ingredients. If you spend time researching, you may be able to source excellent ingredients at much lower prices, which will increase your profit margin.
If you know nothing about running a business, hire an accountant who will take care of the financial side for you. Filing tax returns and setting up a registered company can be a daunting process, so it may be helpful to have someone take care of this for you.
Realise the importance of social media and an online presence. Most businesses today rely heavily on social media to get their name out there. You will need to set up a website for your business even if you have opened up a bricks and mortar store. Most customers will expect you to have an online presence that they can check, even if you have not yet offered the facility for them to order online.
When it comes to setting up your own business, regardless of the type of business, you will need to put in many long hours, especially in the beginning. A business of your own can be a hard slog, but the rewards can be great.